The company name - Maasai Camel - was inspired by a short story which appeared in the papers in 2006. It concerned a 50 year old tribesman called Ntete Ole Kushuni. Ntete is what you might call a family man – he has 6 wives and 40 children - along with his herd of cattle. Cattle as you maybe aware have long been prized as a source of wealth and sustenance among the Maasai. 20 years ago Ntete decided to invest in 3 camels to supplement his herd of cattle. Word soon got around and his friends and other tribesman came to look. Most laughed commenting on how dirty and ridiculous they looked and openly saying that he must have gone mad. Ntete thought otherwise. Over the years drought in the region has taken a heavy toll on cattle herds. Many families have struggled as cattle populations have dwindled. Life has been harsh. However Ntete’s camels have thrived and continued to produce highly nutritious milk for him and his family. Indeed they have been so successful that he now has 9 camels and is today regarded as a man of both wealth and wisdom. International agencies in the region are encouraging other tribesman to follow his example. The qualities which stand out for us in this story are boldness, innovation, realism and sustainability. These are the qualities we try to bring to our work with individuals, teams and organisations.   The qualities for which Maasai Camel will be known and recognised.